Stanwade Metal Products
Short Overview
Stanwade Metal Products, a U.S. tank manufacturer, needed a modern website to showcase their technical product catalog, support recruiting, and build customer trust. The project also included development of an eCommerce site in AbleCommerce for streamlined online sales.
Challenges
- Presenting detailed product specs without overwhelming users
- Providing tools for technical decision-making
- Supporting hiring efforts and company news updates
Solutions
- Product Catalog with specs, standards, and downloadable PDFs
- Tank Calculators to assist in selecting the right product
- Employment Module for job listings and applications
- Blog/News to improve SEO and credibility
- AbleCommerce Integration for a full-featured eCommerce platform
The redesign delivered a mobile-friendly, organized site that simplified product research, improved recruitment visibility, and expanded Stanwade’s reach through eCommerce.
My role in this project began with client discovery—identifying goals, pain points with the old site, and clarifying the target audience. From there, I designed high-fidelity mockups to visualize the new direction and collaborated on revisions until we had a design that met their needs. Finally, I implemented the approved design into a fully functional CMS-based website, ensuring it was both user-friendly and easy for the client to manage in-house.
