General Aluminum
Short Overview:Â
General Aluminum, a leading Tier 1 full-service supplier for Automotive and Industrial OEMs, partnered with us to redesign their website to better reflect their industry leadership and innovative engineering capabilities. The goal was to bring the site up to modern standards with a clean, intuitive navigation that highlights their products, services, and technical expertise.
Some key features:
- dynamic product and capabilities showcase
- streamlined careers module to support recruitment efforts
- User-friendly content management system (CMS) that empowers the General Aluminum team to easily manage updates in-house.
The result is a modern, efficient digital presence that aligns with the company's commitment to quality and innovation.
My role in this project began with client discovery—identifying goals, pain points with the old site, and clarifying the target audience. From there, I designed high-fidelity mockups to visualize the new direction and collaborated on revisions until we had a design that met their needs. Finally, I implemented the approved design into a fully functional CMS-based website, ensuring it was both user-friendly and easy for the client to manage in-house.
